Creating a visual urban WASH
Water & Sanitation for the Urban Poor (WSUP)

We helped (WSUP) to create standout within the WASH sector. Our new identity visually captures the impoverished urban landscape of cities all over the world through graphic flowing lines of water. Our new visual approach helped WSUP to clearly communicate how they help transform cities to benefit the millions who lack access to water and sanitation.

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Identity
Marketing Collatral
Art Direction
Illustration
Information Graphics
Guidelines